Being forefront of mind for your customers
One thing anyone who has watched a Premier League match over the last few years will notice is the non-stop of advertising: during the ad...
About Me
Vice President, proud Irishman and keen sportsman.
Passionate about all things to do with technology, the environment & sustainability.
Eugene McCormick's Passles
2019: The year of the Marketing Technology Manager
At the LMA conference earlier this year, my colleagues and I met hundreds of people from across the globe who were all gathered to learn...
"Trusted advisers first, lawyers second": the changing nature of the law firm - client relationship
I was sat with a client last week who talked about their changing brand and social media policies, along with how they want their team to...
The post-sale handover: A nightmare experience and how to avoid it
I write this in a frustrated tone after having spent the weekend moving into my new house in London. Without getting into the details, as...
Politics and the English Language: Orwell's tips to communicate effectively
There is a lot to be said at the moment around how public figures are communicating and the manner in which they use language to blur...
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