23 Jan, 2024 CMO Series EP128 - Melodie Tilley of FordHarrison on Creating a Culture of Human Connection in Legal Marketing By Eugene McCormick Charlotte Knight While remote and hybrid working has become the norm for many, establishing real human connections can be a challenge. Creating a culture...
21 Dec, 2023 CMO Series EP125 - Sona Spencer of Troutman Pepper on Being an Advocate for Talent By Eugene McCormick Charlotte Knight In a people-driven business like a law firm, talent isn't just important - it's the linchpin for success. In this episode of the Passle...
01 Nov, 2023 CMO Series EP119 - Tom Helm of Smith Gambrell Russell on Leading with Intent: A CMO's Journey to Growth By Eugene McCormick Charlotte Knight In this episode of the CMO Series, we explore the critical juncture of transitioning into the role of a Chief Marketing Officer. It's a...
29 Aug, 2023 CMO Series EP109 - Alison Janzen of Torkin Manes on Building an Integrated Approach to Content Marketing By Eugene McCormick Charlotte Knight Gone are the days when a website is merely a law firm’s online storefront. Clients now anticipate a higher level of engagement. They seek...
05 Jul, 2023 Hassans rollout textbook adoption of Passle with support from Client Success By Sarah Strachan Eugene McCormick Samuel Page We've been fortunate to work closely with Hassans since February 2020, when they trialled Passle through 5-week Proof of Value resulting...
05 Jul, 2023 CMO Series EP101 - Drinking from the firehose: Sarah Kempsey of Montgomery McCracken on the first 12 months as a new CMO By Charlotte Knight Eugene McCormick Throughout the CMO Series Podcast, we've delved into the challenges faced by legal Chief Marketing Officers. Few periods in a CMO's...
08 May, 2023 LMA 23: Driving Successful & Impactful Content Marketing By Yasmin Zand Freddy Dobinson Eugene McCormick THE CHALLENGE: In the legal industry, great attorneys are considered experts in their respective fields. Through sharing their knowledge...
04 May, 2023 CMO Series EP91 - Beyond Borders: An alternative approach to legal BD with David Kaufman of Nixon Peabody By Charlotte Knight Eugene McCormick Steeped in tradition, many successful law firms have been built on a name and an individual’s connections. In a global market, extending...