19 Apr 2022 CMO Series EP37 - Lee Watts of Ashby & Co. Consulting on the power of personal branding in legal marketing By Charlotte Knight, Eugene McCormick For anyone seeking legal counsel there are a whole host of highly capable firms on hand to help. But increasing competition and evermore...
30 Mar 2022 LMA 2022: The not-so-secrets for success in the C-Suite By Will Eke, Eugene McCormick At the LMA 2022 there was a lot of great content flying around, but a panel covering success at C-Suite level stood out. The panel...
22 Mar 2022 LMA 2022: How to punch above your weight as a mid-market firm By Sarah Strachan, Eugene McCormick We are lucky at Passle to be able to attend the LMA's fantastic annual conference this week, luckier still we were delighted to share the...
16 Mar 2022 CMO Series Special: LMA '22 - What to expect By Charlotte Knight, Eugene McCormick In this bonus edition of the CMO Series, Eugene McCormick chats to Brenda Plowman, Chief Marketing Officer at Fasken and President of the...
15 Mar 2022 The Legal Marketing Association Conference: A quick preview of the go-to talk for a mid-market firm By Eugene McCormick In any industry, the biggest brands are, typically, the most easily recognised: In Accounting, we all probably know at least one of the...
02 Feb 2022 The Mansfield Rule, driving inclusion and building a firm for the future By Eugene McCormick Last week I attended the Marketing Partner Forum in Florida. On top of being my first in-person event in two years, one of the best...
09 Nov 2021 CMO Series EP 16 - James Stapleton of Blank Rome on calculating ROI of marketing and BD activities By Sarah Connolly, Eugene McCormick In this episode of the podcast Eugene McCormick is joined by James Stapleton, Chief Business Development and Marketing Officer at Blank...
03 Nov 2021 CMO Series EP 15- Carolyn Manning of Mintz on the importance of a firm’s brand By Eugene McCormick, Samuel Page In this episode of the podcast, Eugene McCormick is joined by Carolyn Manning, Chief Marketing and Business Development Officer at...