We are often asked about Headlines and what makes a good one. The list below is a great reference for anyone looking to improve their title writing prowess.
If I had to give one tip for a title it would be - keep it short.
- The point of headlines is not to be smart. Say what the post is actually about.
- The whole point of a headline is to intrigue the visitor - just enough for them to click.
- Write lots of headlines and choose the best. The exercise will help you come up with the best words and combination.
- Write benefit statements - readers care about is what they will gain from reading your blog.
- Include a number - numbers make stuff sound official and trustworthy. Apparently odd numbers work better as it sounds genuine.
- Don’t promise the world - people respond to specificity and no one’s ever going to believe anyone who claims to have the solutions to all their problems.
- Never give away the conclusion in the title.
- Write shorter headlines - according to Buffer, the ideal headline length is 6 words. Most people only read the first 3 words and last 3 words and skip the middle.
- Use power words in the beginning and at the end of your headline to make sure they get the maximum attention.
- Include unexpected and shocking words - the human brain is evolved by nature to look out for things which are unexpected or potentially harmful for us.
- Make a promise with a headline and then deliver.
See what I did with the headline? (could not think of how to deliver point 10)
The difference between a good headline and a bad headline can be just massive. When we test headlines we see 20% difference, 50% difference, 500% difference. A really excellent headline can make something go viral