This is the recording from this weeks webinar on engaging your experts with content and social. Only 15 minutes long and hopefully some useful tips in there - if you would like to chat about any of the themes in more depth - firstname.lastname@example.org.
My top tips are:
- Speak their language – no marketing jargon!Trust your team – remove the obstacles
- Take away the worry
- Make it easy
- Use Gamification
- Feedback, Feedback, Feedback
And finally, find a way to facilitate sharing amongst those that won't get involved with content writing!
I'll be going into more depth on each point over the next few weeks - Watch this space